Online dating’s age wars: internally Tinder and eHarmony’s struggle for our enjoy life
Tinder, America’s fast-growing online-dating juggernaut, yesterday evening launched the first large logos relationship aimed towards the fundamental audience of millennial fling-seekers: a neon-drenched video-ad run hyping Bud Light’s mega-keg function, “Whatever, USA.”
Meanwhile, over at Tinder’s less-youthful equal eHarmony, a recently available ad learn its 80-year-old president advising an individual woman trapped by bridesmaid’s invites to have some moment (and, of course, the site’s 200-question being completely compatible quiz) to track down that special someone: “Beth, do you need rapidly or forever?”